British Association of Landscape Industries launch brand refresh
The British Association of Landscape Industries has unveiled its new look ahead of its 50th year in business in 2022, marking the start of a new chapter in the Trade Association’s prestigious history.
Spearheading the brand is the Association’s fresh, contemporary new identity, boldly updated for 2021 while celebrating its heritage, which was created by The Jade Studio, along with a complete redesign of all the organisation’s literature, a new animation and digital assets.
Following a three-year development cycle which saw the team at Landscape House carry out research and analysis, a series of stakeholder interviews and a brand positioning exercise, several significant changes were decided upon to improve the Association’s continued efforts to promote, support and inspire its members, the wider landscape services industry and the public.
Chief Executive Wayne Grills commented, “This is an important moment for our Association and its members. We recognised, through talking with key stakeholders, that we needed to make changes to our brand to continue to build on our strong foundation and provide the high level of customer service our members expect. Next year our Trade Association celebrates 50 years and we wanted to be in the best shape possible to take full advantage of what that special milestone will bring. Expect further announcements of what we have planned later this year.”