We have worked with RA Venues, (part of the Compass group) for over three years now. RA oversee hospitality and catering in many of the UK’s top visitor attractions including Hatfield House, RAF Cosford, Twycross Zoo and HMS Belfast to name just a few, and we are fortunate enough to work with all of these venues on their behalf - creating artwork on a daily basis.
Not only do RA manage but they also run mindful initiatives across their venues that look to boost mental health, and sustainability. One of their latest is the Ways to be Well initiative, an evidence-based health and wellness programme.
Their approach focuses on 10 core principals to help people to be ‘nutritionally, mentally, physically and responsibly well’ in the belief that wellness in the 21st Century means working and living in ways that are better for our bodies, our minds and our planet.
We were approached by RA to create this brand, which would roll out in partnership with Hugh Fearnley Whittingstall’s River Cottage, along with other venues.
The brief was to create a simple, non-intrusive brand which would work alongside the venue’s own brands, as shown below with the River Cottage logo, although still having to be strong enough to stand alone. As with any brand, we created a set of conceptual images and brand elements that would inform the brand look and feel going forward.
We were also tasked with creating an Introduction handbook which was shared across sites, explaining in more detail the core principles set out in the programme. Beautiful imagery paired with textured backgrounds and organic typefaces resulted in a great stand out brochure which captures the essence of the programme.
