Helping iconic venue reach new heights

The sky is the limit for The Jade Studio, as they’ve been named by Coventry multi-entertainment venue, Skydome, as their new design agency.

Following a refresh to the current Skydome identity and new external signage, The Jade Studio will be responsible for taking the brand forward, as the complex not only looks to attract a wider audience, but also to provide an exciting destination with City of Culture on the horizon.

Home to nationwide brands such as Odeon, Genting and Harvester, the venue also boasts a nightclub, 24-hour gym, and the neighbouring Planet Ice Arena, which is the home to the Coventry Blaze Ice Hockey team.

The initial phase of the project will include the creation of an overarching campaign which will include point of sale, a brand new website, social media and a range of printed material, to ensure that not just a local, but a national audience, see what Skydome has to offer.

The Jade Studio’s Business Development Director, Jason Dickens, said: “We’re really excited to be working with Skydome. It’s a Coventry icon, and it’s crazy to think that it has been enjoyed by local people for over 20 years.”

“It’s a privilege to be asked to be help take the venue forward, adding it to our other city centre clients and our work with the City of Culture Trust, of which Skydome is a sponsor, it’s so encouraging that they are looking to other Coventry organisations to work alongside and support.

“It’s fantastic that there are so many great things happening in Coventry.”

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